Case Study
+28% activation in 90 days
Segmented onboarding, value-first flows, and fast experiments.
Context
Mid-market B2B SaaS with slowing activation and rising acquisition costs.
What we did
- Mapped value moments by segment and jobs-to-be-done
- Redesigned onboarding for self-serve activation paths
- Instrumented leading indicators and cohort tracking
- Ran weekly experiments across pricing, packaging, and UX
Impact
- Activation +28% in 90 days
- TTFV -35% across core segments
- 3x experiment throughput and a durable decision cadence