Insight

Beacon metrics: pick three that matter

Choose a small set of leading indicators tied to value moments, not vanity numbers.

Great metrics do two things: guide decisions and predict outcomes. Anchor them to value moments users actually care about, and instrument them so teams can see progress every sprint.

Pick 1–2 activation beacons tied to first value
Pick 1–2 engagement beacons tied to repeat value
Review weekly; prune any metric that doesn’t inform a decision

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